OWNER // CEO
CHRIS RIEHLE
"I created this brand to help fuel longevity on the job, and in the gym. I wanted to make my own way in this industry. Fitness and bodybuilding have always been an interest, and it has grown to a driving purpose. The brand was forged behind concrete, barbed wire, and under the iron. Fueled by purpose. Fueling the RELENTLESS."
- Chris
@riehle_chris
Career HIGHLIGHTS
MILITARY
USAF VET
LAW ENFORCEMENT
Corrections, Crisis Negotiator, Emergency Management Specialist
BODYBUILDING
Avid lifter, Contest Official, Long-time bodybuilding fan.
"Fitness isn't a hobby - it's a requirement. I believe discipline in the gym translates directly to performance on the street."
 - Josh
@HALLWAYS_FITNESS
SPONSORED ATHLETE
JOSH HALL
Career HIGHLIGHTS
MILITARY
USMC VET
LAW ENFORCEMENT
Texas Sheriff's Deputy, Field Training Officer, Deputy of the Year 2025
FITNESS
Recognized as most physically fit while in the Police Academy, USMC Iron Man Award 2014 & 2015
SPONSORED ATHLETE
Brent Welch
@gbopro_brentwelch
Career HIGHLIGHTS
FITNESS
GBO Pro Classic Bodybuilder from Lake Charles, LA. Bodybuilding since 2015, turned pro at the Porte Classic in Beaumont TX.
"I started bodybuilding as a way to challenge myself and build confidence, but over time it became more than fitness - it became my passion. I first stepped on stage in 2021 as a bikini competitor. Now I am a figure competitor, continuing to grow and evolve as an athlete. I received my pro card at the Porter Classic, in the GBO Masters Atlas figure division."
- Dalonna
SPONSORED ATHLETE
Dalonna Ryan
@dalonnadawness
Career HIGHLIGHTS
FITNESS
GBO Pro Figure Athlete | Masters Altas Figure competitor | Bodybuilding competitor since 2021
Brand Ambassador
Jen Knauss
@jenjenknauss
Career HIGHLIGHTS
FITNESS
Aspiring Wellness Athlete | Professional Makup artist | Introduced to bodybuilding in 2025
brand ambassador
Patrick Kreuzer
@evilhunter0311
Career HIGHLIGHTS
MILITARY
USMC VET
LAW ENFORCEMENT
Retired Police Officer
FITNESS
Mental Health Advocate, Fitness Enthusiast
brand ambassador
JEREMY STEPAN
@JEREMY_STEPAN62
Career HIGHLIGHTS
MILITARY
ARMT VET
FIRST RESPONDER
Former Volunteer Firefighter/EMT
FITNESS
Powerlifter
brand ambassador
Kenny Wilcox
@ken_e.99
Career HIGHLIGHTS
MILITARY
USMC VET
FIRST RESPONDER
EMT
FITNESS
Competitive Powerlifter
NEW ATHLETE PROFILE COMING SOON
The relentless pursuit continues.