OWNER // CEO
CHRIS RIEHLE
"I created this brand to help fuel longevity on the job, and in the gym. I wanted to make my own way in this industry. Fitness and bodybuilding have always been an interest, and it has grown to a driving purpose. The brand was forged behind concrete, barbed wire, and under the iron. Fueled by purpose. Fueling the RELENTLESS."
- Chris
@riehle_chris
Career HIGHLIGHTS
MILITARY
USAF VET
LAW ENFORCEMENT
Corrections, Crisis Negotiator, Emergency Management Specialist
BODYBUILDING
Avid lifter, Contest Official, Long-time bodybuilding fan.
"Fitness isn't a hobby - it's a requirement. I believe discipline in the gym translates directly to performance on the street."
- Josh
@HALLWAYS_FITNESS
SPONSORED ATHLETE
JOSH HALL
Career HIGHLIGHTS
MILITARY
USMC VET
LAW ENFORCEMENT
Texas Sheriff's Deputy, Field Training Officer, Deputy of the Year 2025
FITNESS
Recognized as most physically fit while in the Police Academy, USMC Iron Man Award 2014 & 2015
"I'm a husband, father, police officer, and a preacher. I don't train to compete. I train to be strong enough and fast enough for my family, and fellow officers, for whenever the need arises."
- Cesar
SPONSORED ATHLETE
CESAR BEATTIE
@CESAR_BEATTIE_10
Career HIGHLIGHTS
MILITARY
USMC VET
LAW ENFORCEMENT
Texas Police Officer, Community Relations Officer, SWAT Operator
FITNESS
Marine Corps Martial Arts Program Black Belt Instructor, MCMAP Instructor of the Year 2010, Cops and Kids Fitness Program Lead Coach, raced in multiple 5k-10k runs, and completed a triathlon
"I started bodybuilding as a way to challenge myself and build confidence, but over time it became more than fitness - it became my passion. I first stepped on stage in 2021 as a bikini competitor. Now I am a figure competitor, continuing to grow and evolve as an athlete. I received my pro card at the Porter Classic, in the GBO Masters Atlas figure division."
SPONSORED ATHLETE
Dalonna Ryan
@dalonnadawness
Career HIGHLIGHTS
FITNESS
GBO Pro Figure Athlete | Masters Altas Figure competitor | Bodybuilding competitor since 2021
NEW ATHLETE PROFILE COMING SOON
The relentless pursuit continues.